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Marketing-Communications-Publications Cluster: Creative Enterprises & The Arts

Illustrator
Creates drawings, charts, cartoons and other visuals to complement or clarity print material. (O*Net)

Photographer
Shoot photos, obtain releases, process prints

Advertising Manager
Obtain print and on-line advertising income; supervise ad sales staff

Print Production Manager
Manage bids, scheduling, production and delivery of publications, including photography, 4-color press work, and digital production.

Web Designer
Develops the look and feel for on-line version of publication, including site navigation design,and visual execution

Print Production Artist
Develops layout, type and color with direction from Designer; uses design software; procues final files to printer specifications

Marketing Director/Manager (Corporate)
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. 11-2021

Account Supervisor (Agency)
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. 11-2021

Trend Analyst/ Insight Manager
Stay current with market trends; interpret voice of the consumer for client or company.

Market Researcher
Research market conditions in local, regional, or national areas to determine potential sales of a product or service. Gather information on competitors, prices, sales, and methods of marketing and distribution. Use survey results to create a marketing. (19-3021)

Marketing Associate
Assist as generalist or specialist in marketing programs

Public Relations Director/Manager
Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. (11-2031)

Public Relations Associate
Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches. (27-3031)

Advertising Manager
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. (11-2011)

Advertising Associate
Assist as generalist or specialist in advertising programs

Media Buyer/Planner
Plan and purchase broadcast time and other advertising media for company or client

Trade Show Manager
Negotiate and produce Responsibilities will include being the liaison with exhibitors, sponsors, and attendees and providing support to our sales, operations, conference and marketing teams. 

Corporate Communications Director
Oversee all internal, external, and board print, broadcast, and internet communications

Corporate Communications Specialist
Assist with developing and writing for the company’s internal print magazine, the on-line magazine and the internet. 

E-Commerce Director
Develop electronic commerce strategy; determine best applications. Integrate with overall marketing strategies. Manager customer interface with on-line store. Monitor and evaluate e-commerce outcomes

On-line Marketing Director
Develop strategies for customer acquisition, growth and retention, including social marketing, search engine optimization, on-line display advertising, affiliate marketing. Manage relationships with advertising agency/staff and sales function.

Interactive Media Manager/Specialist
Design interactive websites using current web technologies

Social Media Manager
Develop social media strategy to increase visibility and traffic; monitor trends in social media tools and applications; measure the impact of social media use on overall marketing results

Database Manager
Coordinate changes to computer databases, test and implement the database applying knowledge of database management systems. May plan, coordinate, and implement security measures to safeguard computer databases. (15-1061)

Search engine manager/specialist
Optimize traffic through keyword and user research, competitor analysis, copywriting, link building , social media/blog research

Traffic manager/specialist
Track and report on activity across sites

Publisher
Direct all business/financial aspects of publication and guide editorial and production policy

Editor-in-Chief
Direct content, style, vision and editorial decisions

Managing Editor
Directs day-to-day operations

Senior Editor/ Department Editor
Generate story ideas, create assignments for writers, write and edit articles for departments (e.g., features, sports, business, web content, etc.)

Staff Writer/ Contributing Editor
Research and write articles, columns, or special reports

Copy Editor
Check editorial copy and correct errors in grammar, style, syntax, spelling, punctuation; identifies factual errors or libelous material

 

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    Featured Career - Creative Enterprises & the Arts
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Box office manager

Salary Range: $25,000-40,000
Education offered at: Davidson CC (AAS, Cert, Dip), GTCC (AAS, Cert), Montgomery CC (AAS, Cert, Dip), Piedmont CC (AAS), Randolph CC (AAS), Rockingham CC (AA), Surry CC (AAS, Cert)
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